The Best Time To Post On Instagram 2023 (Complete Guide)

Instagram has become a platform where people share their personal lives to get more followers and likes. People share their cooking videos, travel glimpses, workouts, and much more. Instagram is famous for engagement, so people make sure to get eyeballs. But many times, even with good content, they are unable to achieve the result, and it is because of time. So, before posting, one has to check the best time to post on Instagram to get good engagement.

Many influencers and start-ups follow the trend where they consider the day and time before posting on Instagram. If you are not able to get noticed, everything goes in vain. So best, check out the best time to post where you get the attention of the concerned audience.

Best Time To Post On Instagram

What is the idle time to get engagement on Instagram?

Engagement solely depends on the audience you are targeting. Every place has different time zones, so post on Instagram based on it. The engagement depends on the time you are posting and the target place. People tend to check Instagram during work hours and even use it before bed. So, consider these factors to expect good engagement.

It is considered that Sunday is not a good day to post, but if you are promoting a brand or some entertainment post, it is better to consider it. So, there are all three significant times like when the day starts, working hours and bedtime. So, check out age, place, content and other factors to decide the best day and time to post on Instagram for high engagements.

What is the best time to post reels on Instagram?

Reels have made people crazy and given them the option to try something new in their life. It is not just for influencers or brands, as people use it as a platform to show their life. It is believed that to get attention or engagement, it is essential to post reels daily. So, let’s check the best time to post reels based on EST:

Monday5 AM, 9 AM, 9 PM
Tuesday1 AM, 3 AM, 8 AM (ideal)
Wednesday6 AM, 7 AM, 10 PM
Thursday8 AM, 11 AM (ideal), 6 PM
Friday4 AM (ideal), 12 PM, 2 PM
Saturday10 AM, 6 PM, 7 PM
Sunday6 AM, 7 AM, 3 PM

Reels are growing people’s networks and followers. So, to maintain it check out analytics, consider the timings, and much more to stay in the competition.

Which is the best time to post on Instagram for likes?

The time to post on Instagram for likes is based on audience engagement insights. Every country has different time zones, and if you are posting to get good likes, check out how your audience’s activity. It is found that people stay active on Instagram during their working hours but still, the content type and audience are critical to consider while posting on Instagram. 

Based on post analysis from all over the world, audience activity, and further insights, it is found that the best to get likes is Wednesday at 11:00 AM. However, you can post on any day of the week, especially during the working hours of your audience location, as people use Instagram to take a break from work.

What are the global best times for posting on Instagram?

Many factors are to be considered while posting on Instagram. Some factors are time zones, type of content, audience and much more. But there are some Global timings considered best to get good engagements. Audience activity also matters when deciding the right time to post on Instagram. 

So, based on the Instagram test and insights following timings are considered for posting in general:

The Best time to post on Instagram on Sunday 

People posting entertainment videos or promoting a new product that needs to get an audience’s attention must indeed consider Sunday. It is found that from 9 AM to 4 PM, it is steady, but don’t post beyond 6 PM.

The best time to post on Instagram on Monday 

It is the start of the week, so the audience stays focused on their work instead of Instagram. So, the best time to post is 11 a.m. to 1 p.m., when people take a break from work. On Monday, it is better to post between 8 A.M. and 8 P.M. but don’t post beside it. People usually get tired on Mondays, so engagement is lower after that.

The best time to post on Instagram on Tuesday 

If you are planning to post on Tuesday, early morning (8 AM to 5 PM) is the ideal time. The engagement is steady till 10 p.m., but it increases during the evening.

The best time to post on Instagram on Wednesday 

It is the best day to post, and 11 AM is the ideal time. People expecting good engagement, likes, comments, and exposure must post between 11 a.m. and 1 p.m. However, you can start posting in the morning as Wednesday is considered the best day for posting on Instagram.

The best time to post on Instagram on Thursday 

Under the pressure of work, Thursday is when people start to think about the weekend. So, try to post anytime between 11 a.m. and 4 p.m. The engagement is still there at night, but people are more focused on their work, so post accordingly.

The best time to post on Instagram on Friday

Friday is one such day where the audience is active from morning to night. So, for good exposure, try to post in the afternoon, like between 1 PM and 5 PM. Of course, the engagement decreases by the evening as people start their weekends, so check out your target audience and decide based on it. 

The best time to post on Instagram on Saturday 

Saturday morning is the best time to post. It is said that posting between 10 a.m. and 1 p.m. is helpful on weekends. There is shallow engagement after 4 PM, so try to avoid it, but consider your industry before deciding.

How to find the best time to post on Instagram?

Some tips could help people to find the ideal time for their posts to get engagements. So, do consider the factors before scheduling the Instagram post, reels, or videos:

  • Check your top-performing posts or reels using Instagram Analytics and insights. For example, it will show which country, age, gender, and most important day and time people most connect with the post.
  • Check when your audience is most active, so your post can get attention. There are scheduling tools like Hootsuite that can help to get information regarding the same. Moreover, it’s your audience, like if it’s for the elderly age group, then avoid night timings, but if it’s for youngsters, they are available even late. 
  • Keep an eye on your competitors. If you have people in the same industry who can get engagement, check out their posting time and try to follow it. There are tools like social and competitive analysis to get such information.
  • Audiences are the top priority, and so post according to their time zone. The Instagram scheduler is available to schedule the post based on the time zone of your audience.
  • Always monitor the posts and analytics so that in the future, you can adjust the timing and post to get a good response. Always be flexible and stay open to changes based on the audience and holidays.
  • To stay in the competition, Instagram needs consistency. So, create the post in advance so you don’t miss the timing and stay active among your audience.


Are the day and time beneficial?

Yes, the time when people are active on Instagram is the only way to make your post noticed or get some engagement. Many factors, like content, time zone, audience and much more, play the roles.

Which factors are considered to decide the day and time?

There are many factors, but the most important are time zones, country, age, type of post and, most important, industry. Audiences of all industries work at different timings, so consider all these factors.

What is the best time to post on Instagram today?

The best time to post varies depending on factors. People use Instagram from morning to night, but check the age and content you are promoting. Then, based on it, decide the time.

Why consider time while posting on Instagram?

No such mandatory timing pattern needs to be followed, as one is free to post throughout the day. But if your main aim is to get good engagement from the audience or are willing to increase the audience reach, it is essential to consider when people are free to check out Instagram.

Is the time the same for the post, videos, and reels?

No, the times vary depending on your post. If you are going for the story, consider the time when people can look at it; it is different compared to posting reels. So, the type of post is equally important.


So, if too are willing to get engagements on the Instagram post, consider all factors and days to decide the timings. Based on different scheduling tool and insights, it is found that time plays an important role, so do consider it and keep posting.

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